This has ensured that the organization remains competent at the international level. Domino Pizza has competent employees who are knowledgeable about customer relations and are committed in the work place. Current situationĭomino Pizza in both Canada and Mexico operate in very competitive international markets that require strategic marketing plans to gain competitive advantage. The stores have put value on the money of the consumers by offering better products, better services, and better image at a more affordable price (Domino Pizza 2010). In Mexico, domino pizza has reinvented itself through the use different approach with the aim of driving its sales. In Canada, Domino Pizza has been able to develop a platform from where consumers can purchase the products from a mobile (Bradley 2010).Ĭonsumers with android powered phones can easily order Pizza and other products and have them delivered at their homesteads. Domino pizza applies the seven service marketing mix which entails product, process, price, promotion, process, people, and physical evidence.ĭomino pizza Canada operates and manages 328 stores in Canada (Bradley 2010) while in Mexico, according to Henry (2010, p.5) there are more than 500 Domino pizza stores. The international marketing plans adopted for the Mexican and the Canadian markets are solely different as these are two geographically placed market segments. Learn More Elements of the global marketing planĭomino pizza has adopted an international marketing strategy as part of its marketing strategic plan.
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