![]() ![]() Additional spot or PMS colors can be added for color-matching purposes. Commercial offset or web printing is always CMYK. ![]() CMYK is used whenever there are full-color images or when the number of colors/inks makes it more practical than using just PMS colors. ![]() Process color uses a percentage of each of the four colors (CMYK) to create a color. Instead, the four-color (CMYK) process is used. While using PMS colors is best for something that prints in limited colors, it is not suitable for reproducing photographic images or multicolor projects. It is often referred to as full-color printing. To compensate for this, we recommend different PMS colors for “C” versus “U” applications.ĬMYK is the abbreviation for the four ink colors that are used in commercial process color printing: cyan, magenta, yellow, and black. As a result, coated and uncoated versions of the same PMS color will look different. Minerals in the inks affect the way the color is absorbed. Uncoated paper is just that: paper without the coated layer. Think of it as the coat of primer you’d use before painting your walls. ![]() Since the ink sits on top of the surface, it remains rich and vibrant. This coating makes the paper less absorbent and takes ink better. Coated papers have a smooth finish, where the paper is pressed and polished during the manufacturing process. Colors also have a “C” or a “U.” The “C” stands for coated paper, the “U” for uncoated paper. But remember: Not all PMS colors can be reproduced accurately in four-color (CMYK) reproduction. This system creates the most accurate color match for logos and graphics. Printing a one- or two-color job can be less expensive than a four-color (CMYK) piece because there are fewer printing plates required. This is good for applications that are predominantly one color (or two), such as an envelope or notepad. This is similar to picking paint at the hardware store for your walls: You refer to swatches and choose by number, and then the color is premixed before application. Pantone colors are also called “spot” colors. Most corporate colors, in a logo, for example, are identified with a number from this system. The Pantone Matching System is a system of thousands of numbered swatches. To help, we’ve created a simple guide to shed light on all the most important terms, and help you navigate color system decisions like a seasoned designer. The G7-calibrated print process means tints will closely match colour appearance in your CMYK Guide when proofed or printed using G7-press reference conditions.Branding can be an overwhelming process – but it’s even more challenging when it feels like you and your creative team aren’t even speaking the same language!įrom RGB, to CMYK, to PMS, discussions about color systems can sound a bit like alphabet soup. These colours are ideal if you’re working on branding, packaging, and materials used in smaller brand campaigns where fresh, less-exposed colours are sought after.įor more accuracy, the new CMYK Guides are calibrated to exact G7 specifications to provide consistently achievable results in real-world printing conditions. The guides also feature many colours without an asterisk, meaning they are unique and don’t have a close PMS Spot Color equivalent. Arranged in chromatic order, the colours are marked with an asterisk to identify a Pantone Matching System (PMS) Formula equivalent for intuitive colour browsing and selection. Be confident in your designs with the latest PANTONE CMYK Guide, full to the brim with 2,868 colours that are achievable on almost any conventional or digital press, great for print providers, brand managers, and designers. ![]()
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